Fernando Silva

A passionate leader, entrepreneur, and problem-solver, Fernando thrives on building winning teams and tackling complex challenges that improve people's lives. Drawing on leadership experience across healthcare and entrepreneurship, he is guided by a deep belief in human dignity, opportunity, and service to others, and believes talent grows when people are trusted, challenged, and inspired to achieve more than they thought possible. A fierce competitor who loves sports and teamwork, Fernando believes success comes from hard work, shared purpose, and an unwavering belief that meaningful change happens when people unite around a mission bigger than themselves. Outside of work, he is a devoted husband and proud father of five, who finds joy in life's simple pleasures-movie nights, good books, or watching a sunset.

Alex Sanchez

Nature lover, dog dad, science fan, tech wiz and travelholic by choice. Alex is resourceful and outcome oriented, making him excel at envisioning solutions and getting things done with a strong strategic toolset and proven leadership, building with high standards and joy.

His experience includes all aspects of consumer loyalty from data management to growth in different industries like credit cards and travel, along with expertise in data and digital products. Before VITIA, he founded in wellness and digital consulting and has kept active in the academic world teaching in different universities and institutions.

After hours you might ­find him playing videogames, boardgames, enjoying nature or building something interesting just for fun, always accompanied by metal music.

César Laguna

Energetic, perceptive, and known for thinking "outside the box," César Laguna is a leader in innovation and creativity. He is comfortable delegating responsibilities but remains deeply engaged in overseeing outcomes. Recognized for his succinct communication style, he avoids unnecessary complexity while driving results.

With a professional career spanning over 40 years in finance, César has worked with leading multinational and national corporations across the airline, consumer goods, corporate consulting, and audit industries. He also serves as an independent member of various Audit and Finance Committees.

Married for 33 years and a proud dad of three young adults, César looks forward to becoming a grandpa. He is passionate about developing initiatives that support children and adults with disabilities, helping them achieve independence based on their unique abilities.

Jesica Lopez

A clinical and health psychologist with a heart for patients and a mind for strategy, Jesica has spent over 15 years improving healthcare experiences. She has successfully driven impact in both fast-moving startups like Sanantia and large-scale organizations like Mexico City's Ministry of Health, proving her ability to deliver results in any setting.

A firm believer in the power of empathy, education, and technology, she has led groundbreaking initiatives in telemedicine, chronic disease management, and patient adherence-helping thousands stay engaged in their care. Beyond work, Jes finds joy in music, anime, and laughter. A rock enthusiast and shower singer, she loves life's simple moments-cracking up at kids' jokes, watching anime, and getting lost in a great story.

Alejandra Mendoza

A healthcare executive with more than 25 years of experience, Alejandra has built businesses, developed leaders, and expanded access to innovative healthcare solutions across Latin America. Her career includes launching Genzyme's operations in Mexico and leading MSD Peru through a period of significant growth and transformation. Recognized for her expertise in general management, market access, and government affairs, she is known for her determination, analytical mindset, and ability to turn vision into action. As Head of Mexico and Latin America Operations at VITIA, she advances AI-driven, human-centered healthcare solutions. Passionate about mentoring future leaders, Alejandra believes lasting success is measured not only by business performance, but by the positive impact created for people and communities.